About Specialty Auctions


Welcome to Specialty Auctions, the online auction platform for Specialty Realty Group powered by the advanced technology of FRE (The Future of Real Estate), a member of the LFC Group of Companies. LFC has been in the property auction business for over 40 years, the last 17 of which have been 100% online with the FRE.com website and related auction marketing program.

FRE offers dedicated resources and staff members to assist Specialty Auctions with a seamless and easy -to-use platform.

Combining the market knowledge, insight and professional resources of Specialty Realty Group with the industry-leading auction technology of FRE.com, Specialty Auctions delivers an alternative sales option in a fair, transparent and secure process.

Herb Grabell, manager of this site, is a senior vice president with Kidder Mathews, and has been in the real estate business since 1988. Herb has focused his career tied to creative real estate supply chain logistics strategies and solutions. Herb has worked on both U.S. coasts and in China, bringing a unique perspective to the industry. Herb believes our present challenging times will require seeking creative real estate options and solutions to assist buyers and sellers to transact business.

Herb first used the auction process in 2015 to market and sell real estate. He launched the Specialty Auctions website in association with FRE (Future of Real EstateĀ®) technology in order to provide his fellow real estate professionals and their clients with a leading edge marketing and auction capability.

Kidder Mathews is the largest independent commercial real estate firm on the West Coast providing its clients a competitive edge with local knowledge and expertise for 50 years.

We know the West Coast. Our team boasts 900 local market specialists and top-producing professionalsā€”serving out of 22 offices in Washington, Oregon, California, Nevada, and Arizona. The expertise of each local office is reinforced by the relationships, intelligence, and experience of our entire firm.

Specialty Auctions Representative
Herb Grabell, SIOR
Senior Vice President
Phone: +1 909 764 6501
Email: herb.grabell@kidder.com
FRE Representative
Alisha A. Lange
LFC Marketing Services, Inc.
Phone: +1 949 706 6129
Email: alange@lfc.com